Borat's
Religious Provocations
by
Christine McCarthy
McMorris
The producers at Fox Searchlight had the jitters
on the eve of the November 3 release of British comedian Sacha Baron Cohen’s
first film, Borat: Cultural Learnings of America for Make Benefit
Glorious Nation of Kazakhstan. They scaled back plans for a nationwide
release to a cautious 800 theaters.
Sure, crass jokes about women, bathroom humor,
and homosexuality may be de rigueur for way-popular “R” rated
comedies like Jackass and Punk’d. But how would American
audiences react to a clueless character from a historically Muslim country,
who not only describes his Kazakhstan homeland’s woes as “economic, social
and Jew,” but also mocks a Pentecostal revival and hoodwinks a busload of
Christians into aiding his quest to kidnap Pamela Anderson?
By the time
the weekend was over, any fears of a flop of Snakes on a Plane
proportions had evaporated. Bruce Snyder, head of distribution at 20th
Century Fox, told AP movie writer David Germaine on November 6: “The planets
aligned, the moons aligned, the stars aligned, and everything came together
perfectly for us on this weekend.”
In less astrological terms, Borat came in
number one at the box office, taking in $26.4 million, and its release was
immediately expanded to 2,500 screens. Moviegoers voted with their wallets,
but by the end of film’s opening run, it was clear that Baron Cohen’s
religious provocations had left a segment of the media—and possibly the
movie industry—more than a little queasy.
Movie critics were first out of the gate, and
the word was good. Online review tracker
www.RottenTomatoes.com gave
Borat a 90 percent rating, and virtually all of the reviews in
mainstream newspapers and online magazines fell over themselves to praise
the mockumentary of a Kazakh television reporter (Baron Cohen) in a
cheerfully obscene road trip across America, finding plenty of real people
along the way more than willing to let his anti-Semitic, misogynistic,
homophobic, and sexually over-the-top rants go unopposed (if not actually
joining in).
A representative sampling of the critics’ raves:
“The brilliance of Borat is that its comedy is as pitiless as its
social satire” (Manohla Dargis, New York Times, November 3); “This is
a film by an original and significant comic intelligence” (Mick LaSalle,
San Francisco Chronicle, November 3); “Hilarious, purposefully
offensive” (Bob Townsend, Atlanta Journal-Constitution, November 3);
“[O]ne of the funniest and most pointed satires in years” (Stephanie
Zacharek, Salon.com).
Virtually all of the reviewers were familiar
with Baron Cohen’s cult hit, Da Ali D Show, which debuted on HBO in
2002. It featured three characters he first dreamed up in England (including
Borat), who mercilessly ambush guests like Donald Trump and Patrick Buchanan
(who was asked about Iraq’s ability to produce BLTs).
Reviewers warned that newbies to Baron Cohen’s
smack-in-your-face humor might face a steep learning curve. Many mentioned
the show’s most notorious sketch, in which Borat gets a bunch of locals in a
Tucson bar to join in the refrain of a “Kazakh folk song”: “Throw the Jew
down the well/ So my country can be free/ You must grab him by the horns/
Then we have a big par-tee.”
Review after review pointed out that while the
character of Borat was blatantly anti-Semitic, Baron Cohen himself was 1) a
Cambridge-educated Brit, and 2) an observant Jew. As the New York Times’
Dargis herself put it, “[I]t seems instructive to note how most discussions
of Borat, including the sympathetic and the suspicious, often circle
over to the issue of Mr. Baron Cohen’s own identity. Commentators often
imply that Borat wouldn’t be funny if Mr. Baron Cohen were not
Jewish.”
While movie reviewers by and large gave Baron
Cohen (once having been identified as Jewish) a “bigotry-free” pass, it’s
worth considering what the world beyond the cineplex had to say about, for
example, Borat touting his village’s annual “running of the Jew,” or asking
a gun salesman “what is best gun to shoot Jews?”
Specifically Jewish reactions in the media were
varied and muted. Abe Foxman’s Anti-Defamation League, never one to shun a
fight, showed no more than polite concern in a September 28 statement.
Widely quoted in the media after the film’s release, it warned that while
Baron Cohen “uses humor to unmask the absurd and irrational side of anti-Setmitism…the
audience may not always be sophisticated enough to get the joke.”
The progressive Jewish magazine Tikkun
ran an article by senior editor Jo Ellen Green Kaiser on its website
(www.Tikkun.org)
November 3 contending that “fundamentally, we need Borat. How else can we
talk openly about the fact...that some Christians believe Jews and Muslims
are the face of evil, if not through the shield of comedy?”
Borat’s international release November 13
found more box office magic and greater divergence of opinion. The film
ranked number one or close to it across Western Europe (with highest grosses
in the U.K. and Germany), Australia, Eastern Europe, the Balkans, and
Israel. In fact, a December 20 Global News Wire story posted on Britain’s
Guardian Unlimited website reported that Israelis are roaring with laughter
when “he’s supposed to be spouting Kazakh—Borat is actually speaking fluent
Hebrew.” “In Israel,” the story continues, “Borat’s fans are clearly in on
the fun.”
But they were not in on it in other parts of the
Middle East, where, with the exception of Lebanon, the film was passed over
for release. And while put-upon Kazakhstan passed up the chance to incur
more ridicule, former colonial overlord Russia refused to certify Borat
for distribution. Government spokesman Yury V. Vasyuchov, in a November 9
New York Times piece by Steven Lee Myers, explained that the first
non-pornographic film to be banned for over 20 years “could be offensive to
some nationalities and religions.”
Meanwhile, Baron Cohen finally stepped out of
character (as well as his blue polyester suit) to talk about his creation’s
bigotry in Neil Strauss’s November 14 cover story in Rolling Stone,
“The Man Behind the Mustache.”
“By himself being anti-Semitic, [Borat] lets
people lower their guard and expose their own prejudice, whether it’s
anti-Semitism or an acceptance of anti-Semitism,” Baron Cohen explained. “I
remember at the university there was this one major historian of the Third
Reich, Ian Kershaw. And his quote was, ‘The path to Auschwitz was paved with
indifference.’ I know it’s not very funny being a comedian talking about the
Holocaust, but I think it’s an interesting idea that not everyone in Germany
had to be a raving anti-Semite. They just had to be apathetic.”
Not everyone, however, was convinced of the
righteousness of Borat’s cause—especially a group of conservative
Jewish pundits in the secular press.
The first volley came from New York Times
columnist David Brooks. On November 16, Brooks called Baron Cohen one of the
“culture war comedians” and slammed his characterization of Middle Americans
as “racist, anti-Semitic idiots who can be blamelessly ridiculed.” Charles
Krauthammer’s November 24 column in the Washington Post was blunter:
“Whoaaaa. Does he really believe such rubbish?”
What bothered these commentators was its
implicit attack on the ordinary Christian Americans Borat nudges into
voicing his faux anti-Semitism.
“American Christians are the best friends of the
Jews,” wrote Joshua Muravchik in the January issue of Commentary
magazine. “If American anti-Semitism is so well hidden that it requires a
Borat to ferret it out, why on earth would anyone wish to bring it to the
surface to have its face slapped?” Writing in the December 27 issue of
The American Spectator magazine, Ben Stein took the film directly to
task for its “acute mockery of Christians.”
Stein was referring to a scene where Borat
wanders into a Pentecostal revival, asks for help for his pain (the result
of seeing his beloved Pamela Anderson perform in an X-rated video), and
pretends to receive the Holy Spirit and speak in tongues. Admitting that it
“makes me very uneasy for a Jew like Sacha Cohen to explicitly mock Christ,”
Stein asked, “Why isn’t anyone noticing?”
It was a good question. For the most part,
mainstream journalists, engaged as they were in parsing the anti-Semitism,
had no problem with Borat’s ridicule of Christian faith and practice. Not
surprisingly, the evangelical media were a bit more sensitive.
On November 10, the American Family
Association’s website posted a review by Marc Newton (“Repulsive Comedy
Sells, But Can We Pay the Price?”) complaining about a scene in which Borat,
back in his village, boasts, “We are Christians now.” The proof, Newton
reported, was a new tradition of “crucifying a Jew while the neighborhood
folks poke at the hanging man with pitchforks….Laughter was sparse in my
Southern California screening, and not a few ‘boos’ were heard.”
Oddly enough, some evangelicals liked the
revival scene. On James Dobson’s Focus on the Family watchdog entertainment
website (www.pluggedinonline.com),
critic Marcus Yoars rejoiced that “maybe not since The Apostle have I
witnessed onscreen such a lengthy depiction of God’s transforming power.”
The wind, as they say, bloweth where it listeth.
By contrast, some members of the United
Pentecostal Church (UPCI), whose revival it was, directed their wrath not at
Baron Cohen but toward their own spiritual leaders. “How could it be that
one of the UPCI’s premier, very much in demand evangelists (Greg Godwin) and
another strong very conservative voice (Jason Dillon)... be so incredibly
clueless as to who was among them?” wrote one woman in a posting on the
lively forum. “None of those ‘big-timers’ could even tell that Borat wasn’t
even authentically speaking in tongues!”
By March, Borat was a huge financial and
critical success, to the tune of a $248 million worldwide box office (from
an $18 million budget) and resulted in a Best Comedy Actor award for Baron
Cohen at the Golden Globes. The March release of the DVD was an instant top
seller, including in Kazakhstan, where it immediately shot to number one.
But enough lingering unease in the media at
Baron Cohen’s cinematic provocation may have resulted in the Academy Awards
denying Borat its Best Adapted Screenplay Award and Baron Cohen his
chance to appear (in character) as a presenter.
Was the Academy’s public nose-holding caused by
dislike of Borat’s over-the-top anti-Semitism or his creator’s ridicule of
Christian believers? Or by the suspicion that Baron Cohen was calling out an
arrogant and bigoted America?
In an opening day review in the Memphis
Commercial Appeal, John Belfuss predicted that Baron
Cohen’s “brilliantly conceived trick mirror of a movie” would inject a
certain moral queasiness in Americans who pride themselves in being “niiice.”
“To paraphrase a great possum: We have met the
racist, anti-Semitic, homophobic crazy Kazakh, and he is us.”
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